Holder

Frequently asked questions

What is Holder?

Holder is described as a wallet data platform and marketing suite for web3. It aims to provide tools for emerging brands and communities in the tokenized world to effectively engage their audiences, understand their audience better, and connect with their customers. Holder offers services such as building web3 strategies, activating and launching programs, managing web3 communities and loyalty programs, and implementing tools for measuring program effectiveness.

What are the main features of Holder?

The main features of Holder include measurement of program effectiveness, strategic services for web3 program development, activation and launch support, ongoing engagement with the audience, and a library of insights and resources related to web3 marketing and industry trends.

How does Holder blend on-chain and off-chain data?

Holder blends on-chain and off-chain data through web3-enabled forms and audience building. With web3-enabled forms, Holder is able to capture and merge off-chain data and authenticate community members. They also enrich wallets with on-chain ownership and activity data, uniting wallet addresses with first and zero party data into a single source of truth. Additionally, Holder allows users to create dynamic customer segments using both on-chain and off-chain data. This data can then be managed in a web3 CRM. Holder also enables communication with the community through messaging, allowing for automated updates and notifications to be sent at scale via email, SMS, Discord, and more. The platform also integrates with popular channels like Discord, Twitter, and OpenSea. Overall, Holder provides a comprehensive solution for blending on-chain and off-chain data to better understand and engage with audiences in the tokenized world of web3.

Can Holder automate and send updates to a community?

Yes, Holder can automate and send updates to a community. They offer web3 automation capabilities that allow users to automate form interactions, welcome new holders, send NFT buy/sell emails, track NFT ownership, and drive deeper engagement and loyalty through personalized customer journeys. Holder also provides features for community onboarding, welcome campaigns, win-back campaigns, community engagement, repeat purchases, and post-event experiences. Additionally, Holder offers proactive alerts and monitoring to gain full visibility into the community. Users can send segmented notifications and updates to the community via email, SMS, Discord, and other channels. Holder integrates with popular web2 and web3 channels like Discord, Twitter, and OpenSea.

How does Holder capture and merge off-chain data?

Holder captures and merges off-chain data by using web3-enabled forms. These forms allow for the blending of on-chain and off-chain data. Holder also authenticates community members using web3-enabled forms and enriches wallets with on-chain ownership and activity data. The platform unites wallet addresses with first and zero party data into a single source of truth. Additionally, Holder allows users to create dynamic customer segments using both on-chain and off-chain data. The platform also integrates with various channels and products such as Discord, Twitter, and OpenSea. Holder enables users to scale communication by building workflows and automated campaigns that connect web2 and web3 channels. Users can send segmented notifications and updates to their community via email, SMS, Discord, and more. Holder also allows for triggering on-chain interactions such as airdrops or wallet-to-wallet communication.

What is the purpose of Holder's web3 CRM?

The purpose of Holder's web3 CRM is to manage owners and community members, unify contact data from various integrations, scale communication, build workflows and automated campaigns, send segmented notifications and updates, and trigger on-chain interactions. It allows users to blend on-chain and off-chain data, authenticate community members, enrich wallets with on-chain data, and create dynamic customer segments. Holder's web3 CRM is designed to help brands and communities effectively engage their audiences in the tokenized world of web3.